Back to Projects
Junk Juggler
When advertising costs catch up with lead sales.
Google Ads enquiries sold to Toronto scrap businesses.
Earlier business
The business model
I ran paid Google Ads to generate enquiries about scrap vehicles, then sold leads to Toronto businesses in that market. The value of a lead depended on details such as the vehicle’s size and model.
What I delivered
I generated enquiries and sold them to scrap businesses. I worked on the advertising and lead sale; the receiving businesses handled the vehicle transaction.
Why I stopped
Competition increased and advertising bids became more expensive. The cost of generating leads and the cash needed to keep advertising made the operation harder to sustain.