Via Nova Marketing My own agency
Designing the first enquiry
How I organised Via Nova’s services and enquiry routes.
The intended enquiry journey
Start with what
the person needs.
A short first enquiry
An optional detailed brief
A direct way to get in touch
Understand the request. Agree the work, price and timing.
The customer’s starting point
How can a business owner explain what they need without having to understand every marketing service first?
The choices I made
I organised the services and kept room for people who need guidance. In a later review, the main route opened a 13-question brief. I changed the first step to the short enquiry and kept the detailed questions optional.
My part in the work
I set the service and enquiry requirements, then reviewed and refined the wording and flow with AI-assisted design and development.
Explore Via Nova MarketingLearning from a business owner
Price matters.
So does support.
Customers wanted reasonable prices, advice suited to them and support before and after buying.
A clear offer should explain the help someone receives, as well as the item or service they buy.
This direction draws on one owner interview. It still needs to be tested with other business owners.
Ask before assuming
The Tech Expert owner described rising costs, limited funds and the importance of personal service. That helped me consider the business behind a marketing request.
Connect learning to a decision
Neal’s StartGBC sessions helped me connect customer needs, the value offered and the steps someone takes to make an enquiry.
Keep the conversation open
A visitor can request one service, ask for guidance or get in touch directly. The form is one way to start.
Services and working togetherWork in place
From the offer
to the first conversation.
- Explain the servicesClear groups for the different kinds of help.
- Let people choose a routeA guided request, quick enquiry or direct contact.
- Leave room to reviewRelevant questions and editable answers.
- Agree before startingA discussion about scope, price and timing.
What I have put in place
The website and enquiry routes are live. They give visitors ways to explain their request and contact the business.
The tradeoff behind the revision
A detailed brief can help scope the work, but asks more of a first-time visitor. The revised route starts with name, email and a message. The longer brief is available when someone has more to share.
What needs customer feedback
Earlier technical checks covered the forms. This revision changes how people reach them; it does not establish a change in customer enquiries or sales. I still need feedback from business owners to understand where they hesitate and whether the questions help.
The next test
Ask business owners to make a sample request. Observe whether they understand the services, can describe their need and know what happens next. The effect on enquiries and sales has not been established.
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